I Do not Believe Not Butter! is a spread brand produced by Unilever.
Video I Can't Believe It's Not Butter!
History
The J.H. The Filbert company, based in Baltimore, Maryland, developed the product in 1979 as a low-cost alternative to butter for the foodservice industry. The name is derived from comments by the husband of the company secretary when he tasted the product, and it was first marketed to retail consumers in 1981. The company was acquired by Unilever in 1986. Unilever expanded product sales, previously available only in the Washington area , DC/Baltimore, throughout the United States in 1988, and then to the United Kingdom, Canada and Mexico in 1991. The product is marketed in Germany in 2011 and in Chile in 2012.
Maps I Can't Believe It's Not Butter!
Variety
In addition to regular and 'light' deployments, Unilever also uses brand names to market liquid butter replacements contained in spray bottles. This product is a water-based vegetable oil emulsion formulated with a 'hint' of butter flavor (derived from buttermilk) and marketed as zero calories and zero fat content. In 2017, Unilever announced two new varieties, "It's Vegan" and "It's Organic".
Consumer sales
United States
Reported in July 2005 (per research from market research firm Information Resources) that the product at the time was leading in product sales for the margarine category, butter fused and spread to $ 244.7 million USD, summarized from 52 weeks to 10 July, 2005.
But in 2012 the situation has changed. It was reported in 2012 by Euromonitor International that while sales of butter and oil could spill down, margarine sales increased 1.1 percent but sales of I Can not Believe It's Not Butter fell 3.9 percent. 7 percent of sales in Unilever consist of a significant number of spreads consisting of butter substitutes, this declining sale.
By 2016, there are $ 248.4 million in sales of Can Can Not Believe It's Not Butter and $ 47.7 million from I Can not Believe It's Not Butter Light.
UK brand change
In February 2017, Unilever renamed the product as "I Do not Believe It's So Good... For Everything!" in England. The stated goal is to raise awareness of product versatility. The change of name was greeted with confusion and some ridicule by many media commentators.
See also
- Margarine
- Stork (margarine)
References
Additional resources
- (Staff report) (June 16, 2006). "Fabio, Old Champ Champine, Past the Crown to the New Spokeshunk". New York Observer . Retrieved April 30, 2012 .
- Marikar, Sheila (May 17, 2011). "Kim Cattrall on 'Sex and the City,' Hollywood 'Mania' and 'Having It All ' ". ABC News . Retrieved April 28, 2012 .
- Cerklewski, Florian L. (September 2005). "Calcium fortification of foods can add to phosphorus unneeded diet". Volume 18, Issue 6 . Journal of Food Composition and Analysis. 18 : 595-598. doi: 10.1016/j.jfca.2004.05.003 . Retrieved April 28, 2012 . Ã,
External links
- US Website
- Website UK
Source of the article : Wikipedia
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