Chiffon Margarine was first produced in 1954 by Anderson, Clayton and Company, a cotton products company from Houston, Texas. Chiffon is one of the first soft-shaped soft margarine products. It was originally available in "ordinary", "sweet" and "immoral" forms.
Video Chiffon margarine
Background and history
Anderson, Clayton and Co. founded in early 1905 by Monroe's brother Dunaway Anderson and William L. Clayton. Originally based in Oklahoma City, the company moved its headquarters to Houston, Texas in 1916. There, it grew into the largest cotton trading company in the world. In 1952, the company has created a food division for research and discovered a use for hydrogenated cottonseed oil. Chiffon margarine development is one of the results.
The Chiffon brand and product line have changed hands several times since; the first in 1985, when the Chiffon was sold to Kraft food. The US and Canadian Kraft tablespace division later became part of Nabisco in 1995; who subsequently sold the brand to Con-Agra Foods in 1998. Con-Agra halted the distribution of US and Canadian domestic margarines in 2002. The margarine sauce can still be bought in the Caribbean region, but it is marketed by Seprod Ltd. under license from Kraft International.
Maps Chiffon margarine
Marketing
Classic Chiffon ad from D'Arcy Masius Benton & amp; Bowles ad agency ran during the 1970s and entered the 1980s, featuring character actress Dena Dietrich as Mother Nature's iconic character. He loves Chiffon and identifies it as "... my delicious butter!" The narrator (voiced by character actor Mason Adams) then tells him: "It's Chiffon margarine, not butter... Chiffon is so delicious that it fools you, Mother Nature." Vexed at the hoax, Mother Nature responds by saying, with increasingly derisive tone, her signature line "It's not good to fool Mother Nature," quickly followed by flashes of lightning, thundering thunder, and sometimes additional threats (such as secretly ordering a elephant to charge the camera). The advertisements are usually closed by a jingle containing the lyrics, "If you think it's butter, but it's not: it's Chiffon."
See also
- List of American ad characters
References and notes
External links
- Duke University archives; Chiffon Ad
- It's no good to fool TV Mother Nature's ads
Source of the article : Wikipedia
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